A workshop on “Global Technology Management” by Steinbeis University Berlin, Germany, held at Vasireddy Venkatadri Institute of Technology, under the aegis of its Siemens’ Centre of Excellence today 08-01-2018. This workshop is arranged by Andhra Pradesh State Skill Development Corporation (APSSDC) for the aspiring students and faculty interested in the master’s course Global Technology Management at Top and Middle Level.
Prof. Bertram Lohmüller, Ph.D. Director of SGIT Steinbeis Global Institute Tübingen | Steinbeis-University Berlin, acted as the subject expert for this workshop Prof. Bertram informed that they are focusing on the Business transformation of German Automotive Companies to the Digital Age with a disruptive innovation, that can change the direction of industry. The workshop aimed at enlightening the students on various issues like challenges for automotive industry in Germany, How ideas can be developed and what are their main steps to disruptive innovations? How collaboration with customers and employees can support the creation of disruptive ideas? What kind of business model is the best one to position disruptive products and services in the market? How an organisation can face these challenges and what are key elements that are important to become a disruptive company. Several successful business development issues are discussed in this workshop. The participants were also given with detailed insights into the master course Global Technology Management. Further they receive ideas for practical innovation projects which are conducted parallel to the master study in their organisation.Prof Bertram introduced the IMLead® framework for Integrated Management & Leadership as basis for becoming a disruptive company and Social innovation management with the software solution PINN. The expert also used several interactive presentations and illustrations to motivate the participants. Prof Bertram commended the efforts of APSSDC for striving to give the best to their stakeholders.Sri Sagar, Chairman of VVIT & other management members felicitated the Prof. Bertram Lohmüller, the international Professor in innovation management, as a token of respect.APSSDC Officials, Chairman of VVIT, Sri Sagar, Administrative Secretary Sri S.Badari Prasad, Joint Secretary Sri M.SreeKrishna, Principal Dr.Y.Mallikarjuna Reddy, students, Faculty members of VVIT, participated in this event.